Frustrated Bolton Fan
Free Directory Enquiries
Taken from todays Mail

Directory enquiries becomes free again today, as long as you are prepared to listen to a 20-second advertising pitch before getting your number.

The launch of 0800 100 100 signals the end of what many have called the rip-off of the 118 system which replaced the old BT 192 service.

The new number will not charge callers from landlines, mobiles or cable networks, will be answered by real people rather than machines, and its operators will be based in UK call centres.

It will be sustained through advertising. Callers will be asked to listen to a short message before they receive their requested information.

The majority of the advertising will be relevant to the individual query, and in many cases will communicate exclusive discounts.

It could save callers £300million a year, the amount currently spent on costly 118 calls.

There are more than 378million calls to directory enquiries annually with an average call cost of 78p.

The switch to 118 from the old 192 service was condemned as an expensive flop by the National Audit Office.

An official report said it had left consumers out of pocket and failed to improve service.

Forty per cent of users said they thought 118 operators dragged out conversations to boost charges.

Murray McPherson, one of the founders of the new number, said: "This will end the days of overpriced information, when of course this information should be free."


Senior Member
Free Directory Enquiries
Yes, Allan i saw this on the Working Lunch programme at 12-30.
Thank God some-one is fighting back to save the public money.


Free Directory Enquiries
Would be a great idea if ya could actually get through! Permanently "no operators available!"

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